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The latest products and technology for fishing and related activities.
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New Products, Models, Gadgets! Rapala’s first ever rod Rapala Braid Concept Rod is the product of ground breaking technology that renders it 30% stronger than other graphite rods! In addition, all 15 Rapala Braid Concept models use superior Fuji fishing components to help make this rod the ultimate new high-performer. "For 70 years Rapala have been renowned for producing the best lures in the business. That expertise has been applied to bring Australia a fishing rod worthy of the Rapala reputation for excellence."
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